Win7 AV (Win 7 AV) is a new approach to Windows protection, according to the way the program describes itself in its nag screens. Unfortunately, contemporary Internet abounds with threats like this, which practice the same approach. Therefore it is not true that its approach is new as Win7 AV is not first to show misleading security notifications.
This rogue antispyware protects Windows with endless flood of popups and by blocking random websites with alert that varies subject to the web-browser used in the infected machine. For instance, IE is forced to show popup stating that the website is a reported phishing website and Firefox shows alert titled Reported Attack Site.
Get rid of Win7 AV and you will no longer be hoaxed by this adware that attempts to dupe you, just like hundreds of similar programs.